Strenghts: What makes us unique?, What positive feedback do we get?, What do we do well?, Weaknesses : What do we struggle with?, What resources do we lack?, Where do we lose time, money, or trust?, Opportunities: What trends can we use?, What gaps in the market can we fill?, What partnerships could help us?, Threats: What external risks exist?, What competitors are doing better?, What changes could harm us (laws, economy, tech)?,

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