Moral principles that determine what is right and wrong behavior., ETHICS, The duty to act correctly and make careful business decisions. , RESPONSIBILITY, Treating others politely and valuing their rights and opinions. , RESPECT , Being truthful in business communications and actions. , HONESTY , Moral rules that guide behavior in the work environment., WORKPLACE ETHICS , Giving everyone the same chance in hiring and promotion. , EQUAL OPPORTUNITY, Protecting customers` personal information., CUSTOMER PRIVACY, The general opinion people have about a company`s ethical behavior., REPUTATION, Guidlines that tell what is allowed., RULES, Doing what is expected in business. , DUTY, Free from danger or harm., SAFE.

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