3 Stages of the process for developing business msgs., Planning, Writing, Reviewing, Primary Goal of "Plan" Stage, Get the content right, Goal of "Write" stage, Get the delivery right, Primary goal of "Review" stage, Double-check everything, 2 requirements to make messaging process a habit, Requires Discipline and Scheduling, How expert writers differ from poor ones in their msg approach, Are more carefully and consciously break the stages apart , Poor and average writers are most likely to begin in ____ phase, Drafting or writing, 3 planning tasks experts complete before starting a normal draft, Analyze audience needs, Collect right info, Identify primary msg., In time allocation, Poor writers..., Spend little or no time planning or reviewing, 3 components of AIM planning process, Audience analysis, Information Gathering, Message Development, When creating business messages, the most important phase is, Planning, An strategy for an entry-level professional to improve their professional reputation , Asking the boss for higher-responsability projects, 3 components of information gathering, Identifying, Analyzing business projects, and clarifying objectives, Excellent business thinkers gather info. from a: , Variety of sources, 3 components of "Write" stage, Tone, Style and Design, Definition of Tone, Evaluation the reader perceives the writer to have toward the reader and the msg content, 2 principle for setting a right tone in a msg, Demonstrating positivity and showing concern for others, The term "argument" should be avoided when presenting a business case because:, This term unnecessarily implies contention and difference of opinion, How writer show respect for reader's time and autonomy, By using courteous terms like "please" and focusing on the recipient´s convenience, 3 components of "Review" stage, Feedback, FAIR test and Proofreading, Purpose of the FAIR Test, Used to ensure that the message is fair, Excellent business thinker avoid _____ thinking, Are open to _______ solutions, One-way linear / Non-Conventional, Writers should apply a _____ and ____ style during the writing stage, Clear / Concise, Readers judge a message partially by: , The tone , It´s important ask many questions when planning because, Allows to gahhter the right info. to identify business problems, Getting feedback means, Getting another person's perspective on the message, Excellent business writers spend more time on _______ than poor writers, Planning and Reviewing, DEveloping expertise in the messaging process makes you more _____, Effective and efficient.

Topic 6

af
Trykke
Integrere

Rangliste

Visuel stil

Indstillinger

Skift skabelon

)
Gendan automatisk gemt: ?