Main Ideas, Supermarkets control the whole experience of shopping, Supermarkets make customers stay longer and spend more., The floor plan controls shoppers from the moment they enter, Supermarkets put everyday items at the back of the store., The longer customers stay in the supermarket, the more money they may spend., Supermarkets use shelf position to make people buy expensive items., Supermarkets use music to control shopping behaviour., Making a shopping list helps customers avoid buying too much., Examples/Reasons/Effects, Colorful fruit and vegetables are placed near the entrance., The entrance looks attractive and makes customers feel good., The colorful entrance slows customers down., Milk and eggs are often placed at the back., Customers have to walk through several aisles to get these items., Customers may see and buy extra products on the way., After about 30 minutes, shoppers may stop shopping rationally., Customers may buy items because they feel good, not because they need them., Expensive products are often placed at eye level., Customers usually look at shelves from top to bottom., Cheaper products are often placed on lower shelves., Slow music makes shoppers walk more slowly., When shoppers walk slowly, they spend more time in the store., Customers should not buy anything that is not on the list..

Reading U3

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