Direct Address, D: Referring to the reader directly using the pronouns ‘we’ or ‘you’., Alliteration, A: A group of words beginning with the same letter or sound., Facts, F: Something which can be proven to be true., Opinion, O: A belief which cannot be proven to be true – someone’s own ideas., Repetition, R: Repeated words or phrases for effect., Exaggeration, E: A statement that deliberately represents something as better or worse than it really is for effect., Statistics, S: Numerical data used to support a point., Triplets, T: Lists of three things in a sentence.

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