Advertisers want to persuade us, to buy things we don't need, Many ads rely, on feelings, not facts, Brands target, the worries and insecurities people have, Ads show happy and attractive people, to associate positive feelings with the product, Advertisers imply, that everyone uses their product, Some ads aim, to make us feel anxious, Brands choose celebrities, their target audience trusts, Good ads connect with our emotions, on a subconscious level

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