Rule of three/ tricolon, Including lists of three items/reasons in your writing., Emotive language, Words, phrases and imagery that arouse an emotional response., Rhetorical questions, Questions to get your audience thinking – they don’t require an answer., Repetition, Repeating the same word, phrase or idea more than once for emphasis., Undermine opposing views, Destroy/criticise the opposing argument., Anecdote, Including little stories to illustrate a point., Direct address, Involve your audience by speaking to them directly using personal pronouns and shared experiences., Exaggeration / Hyperbole, Being over-the-top to get a point across., Pun, A joke that plays on the sound or spelling of words., Alliteration, Repetition of a consonant sound to emphasise specific words.

Persuasive Techniques

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