Metaphor, Saying something IS something else, Modality, The degree of certainty: high, medium or low., Evaluative language, Positive or negative language that judges the worth of something, Emotive appeal, Purposeful selection of words to appeal to audience's emotions, Allusion, Make reference to another person, idea or text in passing, Triplet, Three related ideas to emphasise a point, Repetition, Repeated words or phrases for effect, Metonymy, When something is referred to as a related thing, Alliteration, Repeating the same sound at the beginning of each word, Inclusive language, Including the audience: we, us & our, Direct address, Personal pronouns: you & your, Contention, Your point-of-view of a topic

Persuasive Techniques

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