1) Unique Selling Point a) USP b) Quality c) Design d) Convenience e) Branding 2) Customers may pay more for a product if they trust the brand name that produces it a) USP b) Quality c) Design d) Convenience e) Branding 3) Customers are usually prepared to pay more for higher-quality products a) USP b) Quality c) Design d) Convenience e) Branding 4) Saving customers time by making a product easier to use will result in customers being willing to pay more a) USP b) Quality c) Design d) Convenience e) Branding 5) The features that a product has or the way that it is presented can add value a) USP b) Quality c) Design d) Convenience e) Branding

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