1) A type of development that Incorporates and starts the product’s journey 2) A type of development that is mostly relying on innovation and creativity 3) It is used to produce the product not just by a great idea but from feedbacks of customers hence realistically observing 4) A business cannot be completed without experiencing this specific challenge, that continuously motivates them from gaining and earning better for their company. 5) By being a part of business, improvement will always be constant and continuous. 6) Resources require a big standard, because if the resource isn’t complete like having limited skilled people, this will develop such issues that may affect the business 7) Involves on creating a plan for how the service will be delivered and what it will include 8) Prioritizing and understanding what are the needs and services the consumer needs 9) Making it easier to identify where the service was deployed 10) These are what the business need to improve their product hence to understand the customer’s side and approach to the product.

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