Revenue - The price of a good times the quantity sold of that good., Capital employed - The total value of all money invested in long term finance in a firm., Market capitalisation - the total value of shares issued. (Current value x number of shares sold), Market share - The ratio of sales of one business divided by total sales in the market., Organic Growth - Growth that is incremental using internal sources of finance such as retained profit and sales of assets. , External growth - Expansion of the business by purchasing shares in another business (merger or acquisition), Merger - When two business buy each other's shares to combine into one company., Takeover - When one company buys a controlling interest in the shares of another company. At 51% ownership the company has been taken over., Horizontal integration - Buying similar companies at the same stage of production; like buying out the competitors., Vertical integration - Buying companies at other stages of production in the same industry; either buying suppliers or customers., Forward integration - Buying the business of customers like retail stores., Backward integration - Buying the businesses of suppliers like the farm that grows the fruit., Conglomerate integration - Buying businesses operating in different industries that are unrelated., Synergy - The value of the new business is worth more than its component parts., Strategic Alliance - Two businesses make an agreement to work together to achieve common objectives.,

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