1. forecasting, predicting future demand, 2. sell-outs, when products have sold so well that there are none left, 3. ration, control the supply of something, 4. withhold, deliberately keep something back, 5. run out (of) -, use up all of something, 6. scarce, not easy to find or obtain, 7. alienate, cause to dislike, 8. must-have products, products that everybody wants, 9. multi-sourcing, sourcing from a lot of different suppliers, 10. notice is happening, information given in advance about when something

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