Age, Grouping people based on how old they are, Gender, Grouping by male, female or non-binary identities, Occupation, Grouping based on the type of job someone has, Income, Grouping based on how much money people earn, Education, Grouping based on the level of learning or qualifications, Location, Grouping based on where people live, Interests, Grouping based on hobbies and what people enjoy, Lifestyle, Grouping based on how people live day-to-day, Audience segmentation, Splitting audiences into smaller groups to target them better, Demographics, Specific audience facts like age, occupation or income, Why segment audiences, It helps creators design products that appeal to the right people, Examples of segmentation, Teenagers, gamers, high income, city based, parents, Influence on design, Segmentation affects colours, language, images and layout

Audience Segmentation

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