1. What does “negative publicity” refer to in a business context?, Positive attention that increases a company’s sales, Unfavorable attention that damages a company’s reputation, Government policies affecting a company’s operations, Internal communication among employees, 2. Which of the following is NOT a common cause of negative publicity mentioned in the report?, Poor customer service, Social media mistakes, Ineffective advertising strategy, Poor crisis management, 3. According to the document, what is the first step in handling negative publicity?, Control the information, Learn and improve, Acknowledge and address the issue, Hire a public relations agency, 4. Why is early acknowledgment important in crisis communication?, It helps reduce uncertainty and misinformation, It allows companies to ignore the issue longer, It gives time for legal departments to stay silent, It increases public curiosity about the issue, 5. What is the main purpose of controlling information in a business crisis?, To hide the truth from customers and the media, To manage communication responsibly and prevent harmful rumors, To allow employees to post freely on social media, To delay responses until the crisis ends, 6. What should companies do after handling negative publicity according to the report?, Forget the incident and move on, Analyze the root causes and improve processes, Focus solely on new marketing campaigns, Avoid discussing the incident publicly again

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