Headlines, Appears as a title and is usually quite large. They are used to draw the reader’s eyes., Describes what is at the front of the advert. This forces the reader to focus on this., Subtitles and paragraphs, Adverts will carefully consider how large they make text or images. The larger an item is, the more likely the producers want to draw your attention to it., Smaller headings that usually break up the text and make it easier for readers to find information, Text boxes, Draw a reader’s attention to information inside the box and may be used to make text stand out against a background., Appears as a title and is usually quite large. They are used to draw the reader’s eyes., Size, Adverts will carefully consider how large they make text or images. The larger an item is, the more likely the producers want to draw your attention to it., Smaller headings that usually break up the text and make it easier for readers to find information, Foreground, Draw a reader’s attention to information inside the box and may be used to make text stand out against a background., Describes what is at the front of the advert. This forces the reader to focus on this., Background, Where an item is located on the page reveals a lot, e.g. some brochures might place an image in the middle of the page to focus a reader’s attention on it., What is happening at the back of the advert, e.g. they may use a plain background to help you focus on the foreground., Text to image ratio, Appears as a title and is usually quite large. They are used to draw the reader’s eyes., Adverts or brochures that contain more text are usually aimed at older audiences. More images may be aimed at a younger audience or force readers to focus on the images., Location, Where an item is located on the page reveals a lot, e.g. some brochures might place an image in the middle of the page to focus a reader’s attention on it., What is happening at the back of the advert, e.g. they may use a plain background to help you focus on the foreground., Bullet points, Adverts or brochures that contain more text are usually aimed at older audiences. More images may be aimed at a younger audience or force readers to focus on the images., Key pieces of information are bullet-pointed so they are quick and easy to read. This makes the text more manageable.

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