1) Imagine there's a coke machine in the centre of town. It sells a hundred cans of Coke a day. Pepsi comes in and puts a machine right next to the Coke machine. After that; how many cans would each machine sell? 2) You want to introduce a new product to the market, e.g. a lipstick. The product you want to complete with sells for five euros. Should you price your product above or below your competition? 3) What special ingredients are used to make a hamburger look so delicious in ads? 4) What time does a watch or clock nearly always show in ads, and why? 5) Which color is best to use in an ad for: a) high tech products? b) drugs and medical products to indicate safety? c) energy drinks, games and cars d) toys e) food?  6) Why do you rarely see the color blue in a food commercial? 

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