The target ____ is the group of people that a company ____ to sell it's products and services to. The ____ market can be divided into smaller groups such as families, this is called market ____. As a result, T&T organisations can match their products and services to the needs of each segment of the market to help them make profit. The market can also be split by age, gender, income or lifestyle. For example, TUI ____, Blue Sensatori and Magic Life offer products for different market segments.

Market segmentation and target market

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