In the world of business, logos ____ very carefully. Millions of dollars ____ on them, because logos ____ on every advertisement and often on products too. Customers often ____ products with a famous logo. So when companies ____ to change their logo they have to be very careful Gap is a good example of how companies sometimes ____ mistakes with logos. Gap clothes ____ all over the world and the simple blue logo ____ on every high street. However, in 2010, the company ____ to change the logo. Many of its customers ____, and a week later, the company ____ the logo back. The company hadn't realized how much its logo ____ by its customers.

B1. Passive Voice: Present and Past Simple

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