Ad Hominem Fallacy, instead of addressing someone's argument or position, you irrelevantly attack the person or some aspect of the person who is making the argument, Generalization Fallacy, Making a claim based on evidence that is too small, Fallacy of logic, is an argument that may sound convincing or true, but it is actually flawed, False Equivalence Fallacy, An argument or claim in which two completely opposing arguments appear to be logically equivalent when in fact they are not., Innovation, means to make changes or do something in a new way., Sustaining Innovation, the dedicated effort to make good products even better, ensuring the continued satisfaction of loyal customers., Disruptive Innovation, A process where a product or service starts by being used in basic ways for a smaller group of people and then steadily expands to a larger audience, eventually replacing existing competitors in the market., Innovator's Dilemma, is when following a sustaining innovation path makes sense in the short term but could be the reason a business fails in the future..

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