The Big Picture.: It is the basic idea., Describes what we're going to do., The Visuals.: These are images., Created by artists. , The Background.: They are the rival companies., In competition with the client. , The Slogan: It is a short phrase. , Used to persuade customers. , The Target Audience. : These are people. , Advertiser hopes to reach them., The Objective.: This is the main goal., What the client wants to achieve.,

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