implicit - Implied though not plainly expressed, explicit - definite, clearly stated, denotative meaning - The literal meaning of what you see/hear, connotative meaning - The meaning we can read into what we see or hear based on the audiences emotional, social or cultural background, technical code - the way equipment is used to tell a story in a media text, written code - formal written language used in a media product, symbolic code - These are social in nature and show what is beneath the surface of what we see., constructed - Put together, built, fitted together, selection - the process of choosing what components to include in a media text , Omission - the process of choosing what components to exclude from a media text, Codes - Systems of signs, which create meaning., Representation - the description or portrayal of someone or something in a particular way,

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