"It also comes in cherry and vanilla flavor" - Has known product variations, "It makes me fit in with others" - Adds value to consumers, "It's refreshing" - Has clear benefits, "I buy it three times every week" - Drives customer loyalty, "It's very well known" - Has high awareness, "It's a soft drink in a red can" - Has known product description, "It's fun, social, and lively" - Has a personality, "I ask for it when I'm at a restaurant (rather than Pepsi)" - Is preferred by consumers,

Brand Value and Meaning

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