Idioms / metaphor - phrase or saying. – A penny for your thoughts., Clichés - a trite expression. – There’s plenty more fish in the sea!, Alliteration - the occurrence of the same letter or sound at the beginning of adjacent or closely connected words. – Peter piper picked …, Assonance - repetition of a vowel sound. – How now brown cow., Rhetorical questions - questions asked without expecting an answer. – The proposal is a good one, I think you will agree., Colloquial expressions - informal words, phrases or even slang in a piece of writing. – No brainer, he’s giving me agro, ay up me duck., Hyperbole - exaggeration. – Your bag weighs a ton., Word triplets - rule of three. – Cold, tired and hungry., Bias - opinion. – We are the best., Emotive language - appeals to your emotions. – The baby needs this treatment, Imperative - do it now. – Do it today, tomorrow is too late, Persuasive language - buy it now. – The sale ends Tuesday, Instructive - how to do something. – Directions, Informative  - tell you about something – Leaflets, Repetition - the same phrase repeated. – Do it today, tomorrow is too late, don’t leave it till later, Direct address - speaks to the reader. – You will find …, Descriptive - describes what is there – Travel guide books,

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