1) an advertisement in a newspaper or magazine that looks like one of its normal articles a) product placement b) advertorial c)  billboard d) mailshot 2) an advertisement on a website that goes across the full width of your screen a) banner b) viral advertising c) free sample d) commercial 3) a large board for advertisements in an outside public place a) free sample b) word-of-mouth advertising c)  billboard d) advertorial 4) an advertisement on television or radio a) pop-up b) free sample c) commercial d) product placement 5) an occasion when someone famous says in an advertisement that they like a product a) banner b) poster c) endorsement d) mailshot 6) a small amount of a product that is given to people to try a) free sample b) poster c)  billboard d) product placement 7) an advertisement that is printed on a small sheet of paper and given to people a)  billboard b) viral advertising c) leaflet / flyer d) product placement 8) an advertisement that appears suddenly on screen when you are looking at the Internet a) poster b) teaser c) free sample d) pop-up 9) a large printed notice, picture, or photograph on a wall to advertise smth on a wall used to advertise something a) poster b) endorsement c) word-of-mouth advertising d) product placement 10) the use of a company's product in a film or television show as a way of advertising a) product placement b) leaflet / flyer c) publicity stunt d) word-of-mouth advertising 11) spreading information about a product or service from person to person using the Internet a) viral advertising b) free sample c) banner d) word-of-mouth advertising 12) advertising communicated from one satisfied customer to a family member or a friend a) teaser b) leaflet / flyer c)  billboard d) word-of-mouth advertising 13) a short advert which appears a few days or weeks before a full advertisement for a product a)  billboard b) pop-up c) teaser d) publicity stunt 14) something unusual that is done to make people notice a product a) viral advertising b) publicity stunt c) banner d) teaser 15) a letter or advertisement sent to many people at the same time a) mailshot b) product placement c) commercial d) publicity stunt

3/21/22 Types of Advertising

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