1) A message that meets your audience's needs and gets your points across is referred to as ------------- message a) adequate b) comprehensive c) effective d) efficient e) complete 2) A message that makes the best use of your time and your audience's time is referred to as ---------------- message a) complete b) efficient c) adequate d) effective e) comprehensive 3) What is the correct order of the three-step writing process a) completing , planning , writing b) planning , writing , completing c) planning , completing , writing d) writing , completing , planning e) writing , planning , completing 4) As a general rule, what percentage of your time should be set aside for each step of three-step writing process a) 25% planning, 50% writing, 25% completing b) 40% planning, 30% writing, 30% completing c) 50% planning, 25% writing, 25% completing d) 25% planning, 25% writing, 50% completing e) 30% planning, 40% writing, 30% completing 5) Amar is choosing strong words, creating effective sentences and developing coherent paragraphs. Which step of the three-step writing process is he working on a) compiling b) planning c) editing d) writing e) completing 6) The ---------- purpose of all business messages is to inform , persuade , or collaborate with the receiver a) specific b) formal c) general d) promotional e) external 7) Which of the following does the specific purpose of a message identify a) who the primary and secondary audience members are b) key elements the audience will need to know to make a decision c) whether the message will be worth the time and effort required to create it d) the amount of persuasion needed to achieve your goal e) what you hope to accomplish with the message 8) Taka is considering sending a message regarding a raise but is concerned since the company is struggling financially. Taka has determined the specific purpose of his message however, he should answer which of the following questions before sending his message a) will management allow him to send his message b) is the purpose acceptable to the organization c) is the purpose realistic d) will the management take punitive action as a result of the message e) will anything change as a result of the message 9) Maya is concerned about the level of detail that she should include in her message. Which step in the audience analysis process is maya working on a) Determining audience size and geographic distribution b) Determining audience composition c) identifying the primary audience d) forecasting probable audience reaction e) understanding audience expectations and preferences 10) Eliana is considering the thoughts , feelings, and needs of her audience, which informal process to gather insights and guide her research efforts is she engaged in a) talking with supervisors, colleagues or customers b) listening to the community c) considering the audience's perspective d) reading reports and company documents e) asking her audience input 11) To verify the quality if information , you should be concerned that the information is ---------------- a) relevant, private, secret b) accurate, ethical, pertinent c) fully disclosed, sourced , reliable d) verifiable, public, documented e) true, correct, complete 12) Stefan is having discussions with customers, product enthusiasts, and other people who engage in online discussions. Which informal process to gather insights and guide his research efforts is he engaged in a) asking audience for input b) reading reports and company documents c) listening to the community d) analyzing the audience's perspective e) talking with supervisors and colleagues 13) Which of the following is the term used for the system used deliver a message a) computer b) channel c) medium d) modem e) mainframe 14) which of the following is the term used for the form of a message takes a) mainframe b) computer c) medium d) channel e) modem 15) Which of the following are the simplest categories for media choices a) long and short b) simple and complex c) oral, written, visual d) digital and nondigital e) descriptive and nondescriptive 16) Which of the following is a disadvantage of oral, in-person communication a) there is less opportunity for feedback b) there are fewer rich nonverbal cues (both physical gesture and vocal inflection) c) it is difficult to resolve misunderstandings and negotiate meaning quickly d) live interaction reduces the communicator's control over the message e) it eliminates the emotion behind a message 17) Which of the following is an advantage of written , printed communication a) it can reach geographically dispersed audiences b) it has the rich nonverbal cues provided by oral media c) it can reduce the communicator's control over the message d) it offers opportunities for timely feedback e) it often takes less time and fewer resources to create and distribute 18) Which of the following is an advantage of written , digital communication a) it is limited in terms of reach and capability b) it is seldom overused c) messages can be delivered quickly d) there are fewer productivity concerns e) internet or mobile phone connectivity is not needed 19) Which of the following is a disadvantage of written , printed communication a) it can be used to avoid immediate interactions b) it creates more distortion than oral messages c) it does not offer a permanent, verifiable record d) it offers limited opportunities for timely feedback e) it allows writers less opportunity to plan and control their messages 20) Which of the following is a disadvantage of visual , printed communications a) it is more intimidating than long blocks of text b) simple charts and graphs are difficult to integrate with text c) it can require artistic skills to design d) it does not convey complex ideas and relationships quickly e) it creates a burden on the audience to figure out how the pieces of a message or concept fit 21) A medium's ability to convey a message through more than one informational cue (visual , verbal, vocal) facilitate feedback and establish personal focus is referred to as ---------------- a) urgency b) richness c) usefulness d) formality e) convertibility 22) The overall subject of your message is referred to as the ------------------ a) scope b) medium c) channel d) topic e) heading 23) Working alone or with others and generating as many ideas and questions as you can , without stopping to criticize or organize, is referred to as ---------------- a) the journalistic approach b) the storyteller's tour c) mind mapping d) a question-and-answer chain e) brainstroming 24) The process that involves recording yourself as you can describe what you intend to write , and the listening to the playback , identifying ways to tighten and clarify the message and repeating the process until you distill the main idea down to a single , concise message is referred to as ------------------- a) brainstorming b) a question-and-answer chain c) the storyteller's tour d) the journalistic approach e) mind mapping 25) The technique that asks who , what, when, why, and how questions to distill major thoughts from unorganized information is referred to as -------------------- a) mind mapping b) the journalistic approach c) the storyteller's tour d) brainstorming e) a question-and-answer chain

CHAPTER 4

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