1) define loyalty a) the tendency to always buy the same brand b) the title given to a product by the company that  makes it c) using an existing name on another type of product d) the ideas and beliefs people have about a brand 2) define image a) the tendency to always buy a particular brand b) using an existing name on another type of product c) the title given to a product by the company that makes it d) the ideas people have and what they believe about a brand 3) define launch a) using an existing name on another type of product b) the set of products made by a company c) the use of a well-known person to advertise products d) the introduction of a product to the market 4) define endorsement a) using an existing name on another type of product b) the use of a well-known person to advertise products c) the ideas and beliefs people have about a brand d) when products are used in films or TV-programmes 5) define placement a) when products are used in films or TV-programmes b) using an existing name on another type of product c) the tendency to always buy a particular brand d) the use of a well-known person to advertise products 6) define lifecycle a) the use of a well-known person to advertise products b) the tendency to always buy a particular brand c) the time of the introduction of a product to the market d) how long people continue to buy a product  7) define challenger a) the tendency to always buy a particular brand b) the time of the introduction of a product to the market c) the best selling product or brand in a market d) the second best selling product or brand in a market 8) define leader a) the second best selling product or brand in a market b) the best selling product or brand in a market c) a product used in films or TV-programmes d) customers of a similar age, income level or social group 9) define segment a) the use of a well-known person to advertise products b) the percentage of sales a company has c) customers of a similar age, income level or social group d) information about customers want or need 10) define range a) the ideas and beliefs people have about a brand b) the percentage of sales a company has c) the set of products made by a company d) the time of the introduction of a product to the market

WE_ Marketing Strategies vocab

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