1) Why do businesses do market research? a) To identify customer needs b) To sell goods and services c) To advertise 2) What does desk/secondary research involve? a) Gathering new data b) Gathering existing data c) Conducting surveys 3) Which of the following is an example of primary research a) Company reports b) Internet research c) A focus group 4) A hall test is.... a) When customers are interviewed about a product b) When customers try a new product and give their feedback c) When customers fill out a survey 5) What is more expensive a) Desk research b) Field research c) They both cost the same 6) Google Forms/Microsoft Forms is an example of what? a) Online Survey b) Marketing report c) Focus Group 7) Does market research eliminate all risks? a) Yes b) No 8) What type of data does a survey collect? a) Qualitative b) Quantitative c) Informative 9) What type of data does a observation collect? a) Qualitative b) Quantitative c) Informative 10) What type of data does a focus group collect? a) Qualitative b) Quantitative c) Informative 11) Buying Trends effect market research a) True b) False 12) Which is the internal source of data a) internet b) competitor reports c) loyalty schemes 13) A purpose of marketing is to understand customer behaviour a) True b) False 14) A purpose of marketing is to help competitors a) True b) False 15) When is your marketing exam? a) 12th Jan 2024 b) 15th Jan 2024

MARKET RESEARCH QUIZ

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