What can be marketed? - goods, services, events, experiences, persons, places, properties, organizations, information, ideas, Marketing - the activity, set of institutions, processes of creating, communicating, delivering and exchanging offerings that have value for customers, clients. , Marketing mix - Price, place, promotion, product, marketing mix ft. customer - price: consumer cost, place: convenience, promotion: communication, product: consumer solution, Company orientations: marketplace - The Production, products, selling, marketing, holistic concepts, Product orientated - Disney: we run theme parks, Market orientated - Disney: we create fantasies, make people's dreams come true,

1. intro marketing, values

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