advertising campaign - a series of related advertisements focusing on a common theme, slogan, and set of advertising appeals, inexpensive - not expensive, reliable - deserving trust, dependable, top-end - the most expensive product in a range, off the peg - clothes made in a factory, not specially for one person, generate publicity - the attention that a person, product, or organization receives from newspapers, television, etc. when something happens that people are interested in, loss leader - a product priced below cost to attract customers to the store, create a buzz - make a strong feeling of excitement, afford - to be able to pay for,

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