1. Aldi’s Christmas ad launch tweet received nearly 45,000 ____.2. Advertising research reveals that the consumer's emotional ____ to an ad has a far greater influence on their intention to buy a product than does the ad’s content. 3. Marketers are becoming better ____ to the evolving needs of customers. 4. When the company has made a mistake, the best thing is to ask the client how to make ____. 5. To prevent threats of litigation, businesses need to take a measured approach to assess and ____ the social media crisis. 6. For a period, social media was viewed as a secondary or even tertiary marketing ____. As social media has grown, it now has the potential for enormous ____. Companies need to understand this ____ and adapt their marketing strategy accordingly.

Social Media Marketing

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