Unstructured - The first main type of qualitative interview, Covert - Observations can be overt or they can be..., The Hawthorne Effect - A weakness of observations - the term for when participants change their behaviour because they know they are being watched, Non-Participant - Observations can be participant or..., RespondentValidation - This is when sociologists check the validity of their research by showing their findings or notes to the participants themselves, Semi-structured - The second main type of qualitative interview, Focus Group - The term for an interview with more than one person, Operationalisation - Qualitative methods do not always define their concepts to make them measurable. This means these methods often have vague..., Ethnography - The method where a sociologist completely immerses themselves into the way of life of a group of people., Social Desirability - This is a validity issue with any self-report method where participants like to present themselves in a positive light,

Qualitative Methods

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