Media Strategy - type of strategy that implements the use of a particular media to achieve advertising or marketing goals, Target Audience - a particular group at which a product such as a film or advertisement is aimed, Media - the main means of mass communication (broadcasting, publishing, and the internet) regarded collectively., Social Media - websites and applications that enable users to create and share content or to participate in social networking., Stakeholders - The people who are involved in, affected by or contributing to an issue., Political Spectrum  - Politics is often divided into camps or sides where people with similar values and opinions are grouped together., Colloquial Language - using everyday language to make themselves appear down to earth, Tone - What emotion or sense is conveyed through that writing or visual, Issues - An important topic or problem for debate or discussion., Values - The regard that something is held to deserve; the importance, worth, or usefulness of something, Conservative - Averse to change or innovation and holding traditional values., Emotive Words - Words to provoke an emotional response from the audience,

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