1) Placement of items with contrasting a) Juxtaposition b) Vectors c) Salience 2) Items in an image that have a meaning on their own a) Tone b) Symbols c) Colour 3) high, low or eye level... a) Colour b) Angle c) Shot 4) Offer and Demand... a) Gaze b) Tone c) Salience 5) Moods and symbolism, saturation a) Mood b) Salience c) Colour 6) Difference between light and dark, point of highest contrast a) Mood b) Contrast c) Juxtaposition 7) What attracts attention a) Vectors b) Salience c) Juxtaposition 8) Vectors directing our gaze a) Vectors b) Gaze c) Reading Paths 9) How text and image may frame each other; image cropping a) Framing b) Composition c) Placement 10) Lines that direct the viewer around the page a) Vectors b) Salience c) Reading Paths 11) Use to draw attention, out of focus areas etc. a) Focus b) Vectors c) Reading Paths 12) A close-up is intimate and creates a connection with the viewer whilst a long shot creates objectivity and distance. a) Perspective b) Social Distance c) Placement 13) Create mood; shadows may suggest concealment of fear and despair a) Colour b) Lighting c) Tone 14) Hue, Value and Intensity is... a) Tone b) Colour c) Salience

Visual Metalanguage

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