Segmentation - Is the process of dividing your database into groups based on a single or multiple criteria, Demographic segmentation - Age, gender, sexual orientation, and income, Geographic segmentation - You could choose to segment the market based on their country or zip code., Psychographic segmentation - By customer personality traits, values, attitudes, interests, and lifestyles, Value segmentation - This means assessing previous transactional data to understand products purchased, how frequently the customer purchases and ultimately how profitable they are to your business, Targeting - The marketer must then determine which of the segments offer the best opportunities for the particular campaign, Successful digital marketing companies - Are developing platforms and strategies, that enable brand leaders to reach their potential customers,

Digital Segmentation

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