Better matching of ____ needs Customer needs ____. Creating ____ products for each ____ makes sense and provides customers with a ____ solution Better opportunities for growth Market ____ can build sales. For example, ____ can be ____ to "____-up" after being ____ to a particular ____ with an ____, lower-____ product More effective promotion By ____ markets, ____ ____ can be reached ____ often and at ____ cost Gain a higher share of the market Through careful ____ and ____, ____ can often become the ____ ____, even if the market is small.

Reasons to segment your market

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