1) A good newspaper story ranges from hundreds to thousands of words. The same story on television or radio may have to fit into 30 seconds—perhaps no more than 100 words. If it is an important story, it may be 90 seconds or two minutes. You have to condense a lot of information into the most important points for broadcast writing. a) Use correct grammar b) Put the important information first c) Write good leads d) Stick to short sentences of 20 words or less e) Be brief f) Write the way people talk 2) A broadcast news script with grammatical errors will embarrass the person reading it aloud if the person stumbles over mistakes a) Write good leads b) Use correct grammar c) Write the way people talk d) Stick to short sentences of 20 words or less e) Put the important information first f) Be brief 3) Writing a broadcast news story is similar to writing a news story for print in that you have to include the important information first. The only difference is that you have to condense the information presented a) Use correct grammar b) Write good leads c) Stick to short sentences of 20 words or less d) Be brief e) Write the way people talk f) Put the important information first 4) Begin the story with clear, precise information. Because broadcast stories have to fit into 30, 60, or 90 seconds, broadcast stories are sometimes little more than the equivalent of newspaper headlines and the lead paragraph. a) Stick to short sentences of 20 words or less b) Be brief c) Use correct grammar d) Write good leads e) Put the important information first f) Write the way people talk 5) The announcer has to breathe. Long sentences make it difficult for the person voicing the script to take a breath. a) Write the way people talk b) Use correct grammar c) Be brief d) Put the important information first e) Write good leads f) Stick to short sentences of 20 words or less 6) Sentence fragments—as long as they make sense—are acceptable. a) Stick to short sentences of 20 words or less b) Use the active voice and active verbs c) Use present-tense verbs, except when past-tense verbs are necessary d) Write good leads e) Write the way people talk f) Use contractions 7) Use don’t instead of do not. But be careful of contractions ending in -ve (e.g., would’ve, could’ve), because they sound like “would of” and “could of.” a) Use the active voice and active verbs b) Stick to short sentences of 20 words or less c) Use present-tense verbs, except when past-tense ver d) Write the way people talk e) Use contractions f) Write good leads 8) It is better to say “He hit the ball” than “The ball was hit by him.” a) Use present-tense verbs, except when past-tense ver b) Stick to short sentences of 20 words or less c) Use the active voice and active verbs d) Write the way people talk e) Write good leads f) Use contractions 9) Present tense expresses the sense of immediacy. Use past tense when something happened long ago. For example, do not say, “There were forty people taken to the hospital following a train derailment that occurred early this morning.” Instead, say, “Forty people are in the hospital as a result of an early morning train accident.” a) Use contractions b) Write good leads c) Write the way people talk d) Use the active voice and active verbs e) Stick to short sentences of 20 words or less f) Use present-tense verbs, except when past-tense ver 10) refers to the production of spoken language to send an intentional message to a listener or viewers. Speaking on television helps to build personal connections with listeners or audiences, but if you aren't prepared for the cameras, lighting, and monitors that can surround you, it may be difficult to focus on that target. a) Verbal communication b) moderating your speed c) proper enunciation and pronunciation d) accent e) tone moderation 11) When it comes to delivering news, speed is crucial. The key is to prevent the anchor and interviewer from speaking too rapidly or too slowly. Audiences will lose attention if the anchor talks too slowly. On the other hand, if the anchor talks too fast, the listener will fail to grasp what is being said a) Verbal communication b) moderating your speed c) proper enunciation and pronunciation d) accent e) tone moderation 12) When reading or delivering a line, enunciation and pronunciation are also important. Anchors that read so quickly should be taught to properly enunciate sentences. This will not only help them calm down, but it will also help them talk more clearly. a) Verbal communication b) moderating your speed c) proper enunciation and pronunciation d) accent e) tone moderation 13) in presenting the information. It's important to note that, in most situations, accent has no effect on knowledge flow. Natural accent is also one of the keys to effective delivery. a) Verbal communication b) moderating your speed c) proper enunciation and pronunciation d) accent e) tone moderation 14) One’s tone is also very critical when delivering news. This is crucial when announcing sensitive information. You don't praise someone with a condescending way, for example; it comes off as sarcastic and rude. The production team must also ensure that the material is well arranged. Switching from a lighthearted to a serious story will throw the anchor off. a) Verbal communication b) moderating your speed c) proper enunciation and pronunciation d) accent e) tone moderation 15) Happy, sad, angry—these will help you convey your message. Be aware of your facial expression when you talk in front of the camera because it should match the emotion of the news you are presenting a) Facial expressions b) Gestures c) Eye contact d) Appearance e) Body Language 16) Pointing out something you want your listener to look at more closely is an example of nonverbal communication that makes your message understood. Your hands say a lot in the presentation of information especially when tackling details, counting and others. a) Facial expressions b) Gestures c) Eye contact d) Appearance e) Body Language 17) Making and maintaining eye contact with an audience when you’re verbally communicating or listening communicates to the other party that you’re interested and engaged in the conversation. Good eye contact often conveys the trait of honesty to the other party. So have a good eye contact with the audience through the camera. a) Facial expressions b) Gestures c) Eye contact d) Appearance e) Body Language 18) Your clothing, hair, and jewelry are also a part of nonverbal communication. Similarly, the quality and condition of your clothing, how it fits, if it’s appropriate for the season—all of these things speak nonverbally about you as a communicator. a) Facial expressions b) Gestures c) Eye contact d) Appearance e) Body Language

Journalism

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