Benchmarking - Comparing the products with the competitor’s for quality and performance, Chain store - Series of stores owned by the same owner and sell similar lines of merchandise, Convenience store - Small shop with extended opening hours and in a convenient location, Cupon - A voucher offering a discount for a particular product, Market Leader - The company selling the largest quantity of a particular type of product, Retail - To sell to the public in shops, Trade fair - An exhibition where companies can show or demonstrate similar products, Wholesale - Selling in large amounts at low prices for resale, Label - A small piece of paper or cloth on a product with information, Cold call - A phone call (or other contact) from a salesperson to a random potential customer, Warm call - A phone call (or other contact) from a salesperson to someone they have already contacted, Lead - A potential customer, often suggested to the salesperson by another sales professional., Undercutting - Offering goods or services to consumers for a significantly lower price than the competition.,

Marketing terms

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