1) Which of the following statements describes an 'Influencer'? a) A household pet b) A person who pressures you into doing something you feel uncomfortable doing c) An expert with many online followers who can influence your buying decisions 2) Paid advertising is... a) Any advertising in newspapers or magazines b) Where companies pay influencers to endorse them and/or 'rent' space on websites to advertise their products c) Where people advertise for free online. 3) Which of the following statements describes an 'Influencer'? a) A person who is less credible than celebrity endorsers b) A person who is not very knowledgeable about the products they endorse c) A person who is usually being paid to promote a product 4) Why do companies use influencers to promote their products? a) Consumers are less likely to trust them b) They are likely to reach large audiences c) They do not impact upon buying decisions 5) What does social media NOT influence in our lives? a) Our height b) Our mood/feelings c) Our opinions d) Our purchasing decisions e) Our self-esteem

Plenary

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