Ethos: involves establishing the speaker's credibility and authority to speak on the topic. It aims to convince the audience that the speaker is trustworthy, knowledgeable, and credible., "As a certified financial advisor with over 15 years of experience helping families secure their financial futures, "As President Barack Obama has already emphasized during several speeches , climate change poses a significant threat to our planet's future., Pathos: involves appealing to the audience's emotions, values, and beliefs to evoke empathy, sympathy, fear, or excitement. It aims to create a strong emotional connection with the audience., "Imagine the pain and suffering of innocent animals trapped in overcrowded and unsanitary conditions., "Think about the world we're leaving behind for our children and grandchildren., Logos: involves using logical reasoning, evidence, and rational arguments to persuade the audience., The scientific consensus is clear—human activities are driving climate change., "Studies have consistently shown that regular exercise not only improves physical health but also enhances mental well-being.,

Ethos Pathos Logos

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