PATHOS (feelings/emotions): appealing to feeling or emotion, Your family will thank you for buying this cereal!, Your dog depends on you to feed him the best food you can get., the best detergent you can buy for your baby's delicate skin, LOGOS (facts/statistics/logic): using logic or facts to persuade, This method is effective 98% of the time., This treatment has no negative side effects., This vehicle has the most safety features for the price., ETHOS (credible sources/influential people): The books on Oprah's list become bestsellers., using experts or celebrities to influence, The U.S. Surgeon General recommends this vaccine., Choose the brand used by professional athletes everywhere,

Ethos, Pathos, Logos

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