The ____ of an elevator pitch is really like that of a TV ____. You’re trying to ____ an idea to someone whose ____ you have for a limited amount of ____ – 30 seconds to a minute before they get out of the ____. Just as with a TV commercial, the idea is to get the person in front of you ____ enough to come back and have another ____. So the key things to convey are: the ____ that your idea solves; and the ____ or freshness of your idea. That’s all. It’s not about selling ____ at this point – talking about your own ____ and experience – and it’s not about ____ the competition.

MAC1 | Elevator Pitch

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