ADVANTAGE : Can get more customers and increase market share , Brand Awareness is higher , Can source cheaper raw materials and staff, Can save on production costs due to size , Are less likely to fail - spread the risk , Less restrictions and laws in some countries , DISADVANTAGE : Language barrier make communication harder , Cultural Differences need to be considered , Time Zones , Currency differences and exchange rates , More Competition in the market , Different rules and laws in every country ,

S3 Globalisation

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