1) A fitness studio is hesitating between rebranding as a holistic wellness retreat that offers a range of mindfulness practices, yoga and nature-focused workouts, or rebranding as a circus-inspired workout haven, where customers can train using circus equipment like trapeze and acrobatic rings. 2) A travel agency faces the decision of rebranding as a specialist in adventure expeditions and luxury escapes or evolving into a provider of extreme experiences like a weekend from hell and other bizarre getaways for those who want to truly step out of their comfort zones. 3) A family-owned bakery is choosing between keeping its traditional name or rebranding as a futuristic bakery that uses AI-generated recipes and robotic bakers to create innovative pastries. 4) A well-established software company wants to introduce changes and either put emphasis on working on AI projects for providing pro bono tech solutions in the health industry or rebranding as a company that only hires people with disabilities.

Let’s think!

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