Metaphor - A way of describing something by saying it is something else. For example, "You are my guardian angel!", Direct Address - Sounds as if the writer is speaking directly to the reader. For example, "You will never forget your day out in Cambridge.", Alliteration - Used in slogans to make them catchy and easy to remember. Words that are close together and begin with the same sound. For example, "Peter Piper Picked a Pack of Pickled Peppers.", Facts - Statements that can be proved. For example, "The market has at least 12 stalls every week.", Opinions - A personal viewpoint often presented as if fact. For example, "In my view, this is the best thing to have ever happened.", Rhetorical Question - Questions which have an obvious answer. For example, "Is it right footballers are paid such a vast sum of money?", Statistics - Factual data used in a persuasive way. For example, "80% of people agreed this would change their community for the better.", The Rule of Three - When the writer uses a list of three words or phrases in their writing to emphasise a point they are making. For example, "The film was entertaining, engaging and touching.", Personification - When a writer gives human qualities or feelings to animals or objects., Simile  - Compares one thing with another using 'as' or 'like'., Hyperbole - Obvious exaggeration or overstatement.,

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