1) What can website analytics help you learn about your visitors? a) Their favorite TV shows b) Their browsing behavior and interests c) Their exact home addresses d) d) Their personal phone numbers 2) How can website analytics help improve a website? a) By identifying areas where customers leave the site b) By automatically increasing website traffic c) By removing all customer data d) By making the website load slower 3) Why is tracking marketing activities important? a) To see if marketing efforts are effective b) To ignore customer preferences c) To avoid making website improvements d) To block visitors from accessing the site 4) What does web traffic refer to? a) The number of websites on the internet b) The number of web users visiting a website c) The speed of a website's loading time d) The number of ads on a website 5) What business page can help your reach and connect with your existing and potential customers. And this is one of the inexpensive ways to promote your business online. a) Youtube b) Tiktok c) messenger d) facebook 6) What does the Overview section of a Facebook Page provide? a) A detailed breakdown of every visitor's profile b) A bird's-eye view of everything happening on the page c) A list of trending topics on Facebook d) A history of all past advertisements 7) What does "Page Previews" refer to on a Facebook Page? a) The number of times people clicked on a post b) The number of times people hovered over the page information to see a preview c) The total number of followers on the page d) The number of ads displayed on the page 8) Refers to the total views of your Facebook Page, including by people not logged into Facebook a) page overlook b) page likers c) page views d) page previews 9) Refers to the total views of your Facebook Page, including by people not logged into Facebook. a) page reach b) page likers c) page views d) page previews 10) Why is it important to monitor site statistics on different platforms? a) To find out how many people are interacting with the website b) To block users from accessing the site c) To reduce the number of visitors d) To remove all website content 11) Which of the following Web refers to the static and read-only web? a) A. Web 1.0 b) Web 3.0 c) C. Web 2.0 d) Web 1.0 and 3.0 12) Which of the following Web is more interactive? a) Web 1.0 b) Web 1.0 and 3.0 c) Web 1.0and 2.0 d) Web 2.0 and 3.0 13) Which of the following Web refers to semantic and data-driven web content? a) Web 1.0 b) Web 3.0 c) Web 2.0 d) Web 2.0 and 3.0 14) Which of the following is TRUE about the principles of interactive media? a) Caters to the needs of the user b) Enhances the user experience c) Media is more illustrative as it communicates messages through graphics. d) Shows visitors where the most important information is 15) Which of the following principles of interactive media uses interactivity to control progress? a) Controller  b) Navigator c) Linear d) Non-Linear 16) The following are true about the principles of Interactive Media EXCEPT: a) It is capable of being navigated. b) It is user-centered c) It illustrates the visual weight of an image d) It promotes active learning 17) Which of the importance of an interactive website refers to the implication of adding more features such as videos? a) Conversion rates increase. b) It improves user experience c) Rank site higher for a particular keyword. d) User’s dwell time increased. 18) Which of the following types of online content refers to one of the most popular types of content marketing? a) Blog  b) Case studies c) eBooks  d) Infographics 19) Which of the following types of online content refers to the strategy if you want to engage your audience quickly and grab their attention? a) Blog   b) Checklists c) Infographics   d) Videos 20) Which of the following types of online content refers to a step-by-step method that your audience can take to solve a particular problem? a) Case studies   b) Checklists c) eBooks   d) Social media posts

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