Do you think Coca-Cola’s emotional campaigns are more effective than Pepsi’s celebrity campaigns? Why or why not?, Are aggressive advertising strategies fair, or do they cross the line?, How much influence do marketing campaigns have on people’s choices?, Do holiday campaigns (like Christmas) make you want to buy more soda?, If you were going to throw a party, would you buy Coke or Pepsi? Why?, How loyal are you to a brand? Would you switch for a better campaign or flavor?, Which brand do you think will remain more popular in the next 10 years? Why?, Do you think Coca-Cola’s “happy accident” (serendipity) is more important than marketing in its success?, Could Pepsi have beaten Coca-Cola if it had started earlier or used different strategies?, How important is innovation (new flavors, new campaigns) for soft drink brands today?, Is it ethical for companies to use young people or celebrities to sell soda?, Do you think companies should warn more about sugar and health effects in their campaigns?.

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