HAVE THE ORIGINAL IDEA - To think of something new to sell., DO MARKET RESEARCH - To find out what the public wants or needs., DESIGN THE PRODUCT - To plan a product and make it attractive to the public, DO PRODUCT TRIALS - To check if a product works., BRAND THE PRODUCT - To label the product so that the public recognizes and remembers it., LAUNCH THE PRODUCT - To introduce the new product to the market,

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