Layout - The way in which elements of an advert are purposefully laid out, Framing - The angle or perspective from which an advert (or any image-based media product) is told, Advertising campaign - A detailed plan of how to promote a product, service or experience, usually for a period of weeks, Brand Name - The identity or personality of a product as distinguished from its competition, Advertising Copy - The printed words or quoted speech found in an advert, Advertising - A form of communication intended to persuade people into buying a product., Public Service Announcement (PSA) - Advertising with less of a commercial (money-making) approach. It has a focus on social well-being and community awareness, Tagline - A short phrase which is long-lasting and often used in company branding, Slogan  - A short phrase which is usually a theme for a product campaign, Targeting - This is the idea of aiming the advert at a specific audience,

Print Advertising - Key terms

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