Print Advertising: Tangible - magazine ads stay for a long time, whereas internet ads can disappear at a click, helps to consolidate the brand and are linked by colours, fonts, style and image, print adverts are read more slowly than ads online - so it is more likely a connection is made, Ads placed in magazines covering a wide range of interests can effectively reach specific, niche audiences, Billboard adverts and posters can capture consumers on the move, close to the point of purchase, Trust factor - pop ups and banner ads can make people wary and even annoyed by the interference, There is less competition in the print world the online world is oversaturated with only 1 out of 10 adverts actually getting a response, Other forms of Advertising: has the advantage of sound and moving images to get the message across, Can track the shopping websites that a user visits, has the opportunity to reach huge audience worldwide, can be repeated every hour or so to make users familiar with the product, Adverts for the same product can be seen on multiple platforms such as games, internet, social media, Adverts can be viewed from the palm of your hand, cookies allow for the user to see adverts that are specific and tailored to what they want,

Advantages of print Advertising

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