Anchorage - When text adds meaning to an image, Tagline - A phrase that is connected to the brand, Slogan - A phrase used in an advertising campaing, Typography - The font style and size, ColourPalette - The range of colours used, Connotation - The meaning of a word or idea, Stereotype - A generalised desciption of a person or groups of people, Narrative - a sequence of events that mean something, Costume - Clothing and appearance, Patriarchy - Male dominated society, Code - When an image or Text means something on another level, Intertextuality - Reference to another mead product,

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